To get the best overall feel of what your website should look like it is a good idea to come up with a persona so you know who the audience is that you would want to be impressed by your portfolio. A persona can be made up person or a real person but it just has to be the person you would want to love your portfolio and would hire you on the spot. Personas include their name, role, maybe some quotes, demographics, their goals, and their journey to get to those goals. Making these persona’s can improve overall content for the audience and what they’re looking for. overall , personas are creating a user-type character to help finalize our audience and how we would want them to see our final portfolio. It truly helps with narrowing down the target audience for the designers final vision of what they want. This website includes the history on personas and how they are used in today’s society. https://trydesignlab.com/blog/user-personas-what-are-they-why-use-them/
Here is an example of a persona to help get you started on what it should include:
Persona #1
Name- Rachel Collins
Role- The lead strategist at the Martin Agency but also has a small part in organization and management in the company. Focuses on ads that deal with sports or entertainment companies. Loves to have fun but work comes first.
Quotes- “Make it simple. Make it memorable. Make it inviting to look at.”
Demographics- Rachel is 33 years old and has two kids with her husband Josh. She is originally from upstate New York but now lives in Richmond, VA. Went to New York University and got her bachelors in advertising and then went to the Brand Center for her masters. Very in-shape and lives a healthy lifestyle
Goals- Work for a NFL football team in their marketing department.
By the age of 50 she wants to open up her own agency that works with only clients related to sports.
Journey- She is scared to apply to another job because she does not want to get turned down.
She loves any sporting event especially when she can go with her family.